5 Steps to Being Successful in the Online Fitness Industry

  1. Make connections

More doors will open when you know more people. It’s impossible to be an expert in everything so although you might have a decent understanding of many topics in fitness it will pay off to have friends who are experts in those subjects.

Many people are open to discussing topics in their area of expertise and to share knowledge just make sure you aren’t trying to be a freeloader and you can offer something back in return.

  1. Coach people

Whilst it may seem like you fully understand a topic, it always helps your understanding to teach it and explain it to someone else.

Aim to find internships with coaches who already coach the same type of people you want to work with. Coaching is a completely new skill that must be learnt. Whilst studying theory is certainly useful for widening your knowledge base it doesn’t motivate people or provide confidence to athletes.

  1. Don’t expect to make any significant amount of money for a long time

Between building your knowledge base, taking part in internships, growing a traffic base and doing work experience you can expect to do a lot of work for little to no money. Of course you can take a personal training course and within a few short weeks be teaching clients at your gym but you would be doing them a great disservice.

  1. Deal with people as individuals

Most people join the fitness industry in order to actually help people, it is important to remember that. If someone has taken the time to write a legitimate question then take the time to answer it.

Of course as your popularity grows you will have less time but never forget that any success you have achieved so far is down to the people that follow your work and buy your products. If someone is asking you a question they are probably one of your fans and have already or are at least thinking about supporting you by purchasing a product.

  1. Pass it on

Once you start to become popular and actually have a following don’t forget about all the people that gave you help to achieve what you have. If you have the opportunity to do so help out the people who are just starting out. This doesn’t mean you have to spoon feed them but it certainly doesn’t help pointing people in the right direction, particularly those who you can see are putting in a lot of work and just need a lucky break or some extra encouragement.

Give them some constructive criticism on their work, help set them up with people you know in the industry for things such as guest posts, share their work with your audience to get them some extra exposure.

Ultimately we are trying to help people and improve the quality of the fitness industry so the more talented people there are in the industry the more people we can help.

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